Coming soon to Central Arkansas
Herd Club is a membership for discovering the best local spots in Little Rock and Conway, from favorite restaurants to places to play. Every month, pick two spots and save $10–$30 each visit, plus everyday perks and members-only Drops at local favorites.
Founding members: the first 500 annual members get their first year for $79, plus a bonus credit in each of their first 3 months.
Word travels fast
How it works
01
$99 a year or $15 a month. One membership unlocks every partner spot.
02
Each month, choose two local spots from the Herd list. New places join all the time.
03
Show your digital pass when you pay and get $10–$30 off your food or your fun.
Plus: Herd Drops
Slow night at your favorite spot? Spots can drop a bonus deal for the Herd. You get a heads-up, and the first members to claim it get the spots.
Only the Herd hears about it
Plus: Herd Perks
Everyday extras at local coffee shops, bakeries and sandwich spots. Think half-off cheese dip or a free cookie with your coffee. Show your pass and it’s yours, every visit, with no credits used and no receipt or coupon to remember.
Every visit, all year
Pricing
Two credits a month at $10–$30 each adds up to $240–$720 a year in savings, plus everyday Herd Perks at local favorites. Your membership pays for itself within a few months.
Best value
$99/year
About $8.25 a month. Founding members pay $79 for year one, plus a bonus credit in each of their first 3 months.
Flexible
$15/month
Cancel anytime. Two credits always beat the monthly fee.
The list
Starting in Little Rock and Conway. Locally owned, every one. More added every month.
Locally owned
For local businesses
Herd Club sends you new customers, and you only give a discount when a member walks in and orders. No upfront cost. No contract.
Pick $10, $15, $20 or $25+ to fit your menu.
Monthly caps and blackout days, so busy nights stay yours.
Send a Herd Drop whenever you want an extra boost.
Coffee shops, bakeries and quick bites can offer an everyday member perk instead of a credit.
Why Herd Club
I love local food and fun: the spots with real owners and real personality. Years ago (before being a full-time entrepreneur), I worked on the national sales team for one of the largest food delivery apps as they expanded across Arkansas and the entire country. I saw firsthand how tech helped restaurants…and how it started to hurt them. I had a front-row seat behind the scenes to see how the numbers really work. Many apps have moved to high commissions that push owners to raise prices or give up a big chunk of every order.
Through my company, VanTech, I’ve also helped local businesses of all kinds market themselves, so I know what it really costs to win a new customer. It’s always hard to watch a great place struggle or close because people simply never heard about it or weren’t drawn in.
So I built Herd Club to do it better, and to make it fun. We never take a cut of a restaurant’s sales. Members get real savings and a reason to try somewhere new, or rediscover an old favorite. Local spots get new faces who come back and bring their friends. And it finally answers the age-old question: “Where should we eat tonight?”
One person tells another, and another. That’s the Herd. Thanks for being part of it.
Branson VanlandinghamFounder, Herd Club
You get two credits a month, each worth $10–$30 depending on the spot. Unused credits roll over, up to four. Each spot sets how often you can use a credit there, usually once every few months, so there’s always somewhere new to try. Perks work every visit.
Food at every spot, and activities like arcade play at spots that offer them. Credits don’t cover alcohol. One credit per member per visit, and it can’t be combined with other discounts. We ask members to tip on the full bill.
Always-on member perks at everyday spots like coffee shops, bakeries and sandwich shops. Show your pass to get the perk every visit. Perks don’t use your credits, and they never cover alcohol.
Surprise bonus deals from local spots with open tables, like $10 off dinner tonight or extra arcade play this afternoon. You’ll get an alert on your phone, and the first members to claim it get the spots. Drops don’t use your credits, they work even at places you’ve visited recently, and you choose which areas and types of alerts you get.
Popular spots have a monthly limit. If one fills up, join its priority list in the app. When next month’s spots open, you’ll get an alert and a head start to pick it before everyone else.
We’re starting in Little Rock and Conway, with more Arkansas cities on the way.
Get on the list before we launch, and lock in founding-member perks: $79 for your first year, plus a bonus credit in each of your first 3 months.
Join the Herd